Posts Tagged ‘SEM’
How App Marketing Differs From Search Engine Marketing
In the world of digital media, search engine marketing is so widely adopted that I often find myself explaining to other digital marketers how app marketing compares to search engine marketing. In this post, let's compare and contrast how to think about marketing your app with an eye toward comparing it to your current search engine marketing [...]
How Amazon is using cross promotion, SEM, and more to promote their Kindle apps
Amazon, along with all other book retailers and a variety of device manufacturers, are faced with a most disruptive competitive threat to their eBook business to date, the April 3 US release of Apple’s iPad. Amazon is turning to app marketing to defend their competitive position. Defending and Growing Their Core Business, Books–There’s [...]
