Posts Tagged ‘marketing’
Are Trekkies Having all the Fun in Social Apps?
For my second installment for an on-going monthly column I am writing for ClickZ, my article “Are Trekkies Having all the Fun in Social Apps?” covers the factors which are driving success for social app marketing campaigns. In the article, I cover why Friend2Friend’s Facebook app and Twitter app campaigns for Atari’s Star Trek Online game [...]
My First App Marketing Column For ClickZ
Check out my first monthly app marketing column for ClickZ entitled "Five Application Marketing Trends" which provides a summary of the top five application marketing trends impacting digital marketers.
Trouncing the Recession like an Upstart!
The following two paragraphs were taken from an excellent post written by Donna Fenn. I highly recommend you pick up her book Upstarts! "Small business owners are typically an optimistic lot, even in the face of dismal economic conditions. But a recent American Express OPEN Small Business Monitor survey found that GenY entrepreneurs are more [...]