Posts Tagged ‘GamesBeat 2012’
Tips for Designing for App Monetization
At the recent MobileBeat/GamesBeat conference in San Francisco, I was interviewed on stage by Matt Marshall, VentureBeat’s Founder & Editor-In-Chief on the topic of designing apps for monetization. The problem most app developers have is that they overly focus their initial design efforts on engagement and retention rather than [...]
iPhone game marketing costs keep rising to “insane” levels
Via GameIndustry International "Smaller iOS developers fear being pushed out of a crowded market At a panel at VentureBeat's GamesBeat 2012 moderated by GamesIndustry International's Steve Peterson, iOS developers shared their woes in marketing their games in a crowded app store. User acquisition costs are rising to the point that many [...]
