Posts Tagged ‘ClickZ’
Are Trekkies Having all the Fun in Social Apps?
For my second installment for an on-going monthly column I am writing for ClickZ, my article “Are Trekkies Having all the Fun in Social Apps?” covers the factors which are driving success for social app marketing campaigns. In the article, I cover why Friend2Friend’s Facebook app and Twitter app campaigns for Atari’s Star Trek Online game [...]