Posts Tagged ‘app marketing tips’
Rob Woodbridge and I discussed the business of mobility on UNTETHER.tv. During the full video interview which will be posted next Thursday, September 9th, I shared with Rob the story of W3i and Apperang, as well as practical tips for app developers to consider when promoting their application.
Increasing app usage is essential to a thriving app business. Studies show that it costs five times more to attract new customers than it does to get repeat customers and less acquisition costs equate to higher profits. One reason is that current customers are easier to convert as they gain trust and experience the value of the app. To measure [...]
With the proliferation of mobile applications, the age-old marketing problem of discovery is now paramount. What can you learm from mobile app marketers across various operating systems like iPhone (iOS), Android, and Blackberry? My company conducted mobile application research with both B2B (define) mobile app developers/marketers and B2C [...]
Why is the opportunity for marketing free apps larger than paid apps? Analyzing user engagement trends, mobile app advertising trends, and details regarding the lack of attention being given to free apps compared to paid apps gives some strong indications. The explosive growth of mobile apps since Apple's App Store launched on July 10, 2008, has [...]