Posts Tagged ‘app discovery’
Five Steps to Increase Discovery of Your Mobile Game
With over 52,000 games available in the iOS App Store, and thousands of games also available for Android, gone are the days of smartphone gaming when simply building a game and getting App Store approval was enough to drive success. Now mobile game developers need to focus on identifying ways to increase the discovery of their mobile games to be [...]
How Amazon is using cross promotion, SEM, and more to promote their Kindle apps
Amazon, along with all other book retailers and a variety of device manufacturers, are faced with a most disruptive competitive threat to their eBook business to date, the April 3 US release of Apple’s iPad. Amazon is turning to app marketing to defend their competitive position. Defending and Growing Their Core Business, Books–There’s [...]
