‘Uncategorized’ Archives
How Apps In Emerging Connected Devices Will Impact Marketing
Everything is starting to get "connected" these days, from TVs to home appliances to car electronics to tables! The true benefit for marketers is solving problems for consumers through these new smart devices while promoting their brand. Last year, I covered "Five Application Marketing Trends," and this year, my column will cover the latest [...]
The Future of Apps In Car Electronics
Where are the top three places you spend your time, I imagine your list looks like this: work, in bed and in the car. Regardless of which one of those three locations you’re at, applications are a touch, flick or wipe away. With the killer success of App Stores, apps for handheld devices clearly are on fire. But what does the future [...]
How to Build an App Startup in a Weekend
This past Saturday, I had the opportunity to spend a couple of hours with the folks participating in the Twin Cities Startup Weekend at CoCo MSP. The Startup Weekend event organized by Shane Reiser had over 100 participants, which formed into 12 different teams with the task of creating a start-up in a weekend. I arrived while the teams were [...]
Killer Apps for IPTV and the Future of IPTV Apps
IPTV is at the forefront for many top consumer tech companies. At the CES show in January, Samsung announced the launch of Samsung Apps, a multi-device application store which would make apps available for a range of devices, including HDTV’s. As part of their announcement, Samsung named several content partners which were already on-board, [...]
Five Application Trends Coming Out of 2010 CES
Consumer apps were everywhere at the 2010 CES show. Here are five of the application trends for online application marketers that I noted from my attendance at CES: 1) Optimism rules at 2010 CES show. Gary Shapiro, Chief Executive of CES, said the CES show “seemed more upbeat than a year ago, reflecting a return to optimism for the [...]
Why Shopping Add-ons (and Installed Applications) Are So Useful
This evening I went online to BestBuy.com to pick up a new monitor for my home office PC. My old monitor crapped out a few days ago, and I’ve been meaning to get around to purchasing a new one. I tend to avoid brick and mortar stores for consumer electronic purchases, and BestBuy.com is usually the first website I start with when shopping for [...]
The Risk of Heavy Customer Concentration
Just this week, local Minnesota-based Digital River lost its largest client, Symantec, which represented approximately 30% of their revenue. Based on the public reaction from senior management, it appears that Digital River was blindsided by Symantec’s announcement. The negative 38% impact on Digital River’s stock price was not too pretty. I [...]
The Secrets of a Successful Sales Team
Recently I was interviewed by Britt Johnsen for the latest quarterly issue of ROI Magazine. UPDATE 11/13/09- The article is no longer available online I thought Britt did an excellent job summarizing the best practices of Central Minnesota sales leaders in her cover story "The Secrets of a Successful Sales Team". The following are the [...]
How Brands Can Drive Mobile Application Distribution
This post is in response to Ad Age's How Brands Can Build a Successful App Strategy- 12 Lessons From Benjamin Moore, Bank of America, Kraft and Others article. Is it about creating a niche application (see mickeylonchar’s comment), or is it about having an application distribution strategy? Social media and existing assets can certainly [...]
GenY Entrepreneurship
I just started reading Donna Fenn’s new book, Upstarts. I first heard about the book when Donna contacted me as part of her research. Donna has a great perspective on what drives today’s young entrepreneurs. Her perspective on GenY reminds me of a book I read on vacation a couple of months ago called Growing Up Digital. Two entrepreneurial [...]
