‘Social’ Archives
Tips for Promoting Apps Using Twitter
Twitter works. Read on to find out how I used Twitter to successfully launch my companies new app promotion business, Apperang; along with other tips from a top tech journalist on how to use Twitter for app promotion. I read Twitter Means Business by Julio Ojeda-Zapata on vacation in Mexico. Julio is a nationally recognized tech [...]
How Pay Per Download Programs Lower Costs for App Developers
Every market leading platform, including iPhone, Facebook, Windows, and even browser toolbars, has at least one vendor who will sell a consumer app developer installs on a pay per download or pay per install basis. Most of the pay per download networks utilize some method of cross promotion to drive additional installs while users are [...]
How Tweativity, a Free Twitter Backgrounds App, Plans to go Viral
Many Windows app publishers haven’t had success leveraging new social media platforms like Facebook or Twitter to increase their number of installs. The team that manages Freeze.com recently launched Tweativity; a free Twitter backgrounds desktop app which leverages Twitter’s API’s to encourage sharing. As you can see from the [...]
iWin Crossing Over from PC Games to Facebook Games: Multi-channel Game Marketing Success
Most casual PC game companies have failed to get traction within the much faster growing Facebook game and iPhone game markets. Well, one casual PC gaming company is bucking that trend, and making a big splash in the world of Facebook games. iWin’s Family Feud game for Facebook was reported to be one of the fastest growing Facebook games [...]
Are Trekkies Having all the Fun in Social Apps?
For my second installment for an on-going monthly column I am writing for ClickZ, my article “Are Trekkies Having all the Fun in Social Apps?” covers the factors which are driving success for social app marketing campaigns. In the article, I cover why Friend2Friend’s Facebook app and Twitter app campaigns for Atari’s Star Trek Online game [...]