‘Mobile’ Archives
How Pay Per Download Programs Lower Costs for App Developers
Every market leading platform, including iPhone, Facebook, Windows, and even browser toolbars, has at least one vendor who will sell a consumer app developer installs on a pay per download or pay per install basis. Most of the pay per download networks utilize some method of cross promotion to drive additional installs while users are [...]
iPhone App Description Tips
Top search engine placements aren’t usually accidental. There remains a certain mystery related to how apps are ranked in Apple’s App Store search results. Determining what name, description and keywords to use for your iPhone app can make or break your chances for success in showing up high in Apple’s App Store search results. Follow these [...]
Maximize your iPhone App Marketing Efforts: Free Insider Tips
Despite the advances made in buying digital media, marketers face significant challenges in effectively identifying and targeting the inventory that is right for them and delivering ads that are relevant and timely to acquire additional users. This becomes more complicated with the addition of mobile platforms. The following is a short review [...]
How Amazon is using cross promotion, SEM, and more to promote their Kindle apps
Amazon, along with all other book retailers and a variety of device manufacturers, are faced with a most disruptive competitive threat to their eBook business to date, the April 3 US release of Apple’s iPad. Amazon is turning to app marketing to defend their competitive position. Defending and Growing Their Core Business, Books–There’s [...]
Why is the opportunity for marketing free apps larger than paid apps?
Why is the opportunity for marketing free apps larger than paid apps? Analyzing user engagement trends, mobile app advertising trends, and details regarding the lack of attention being given to free apps compared to paid apps gives some strong indications. The explosive growth of mobile apps since Apple's App Store launched on July 10, 2008, has [...]
My First App Marketing Column For ClickZ
Check out my first monthly app marketing column for ClickZ entitled "Five Application Marketing Trends" which provides a summary of the top five application marketing trends impacting digital marketers.