‘Mobile’ Archives
To App or Not to App? Branded Apps Drive User Relationships
Fifty percent of mobile phone owners in the United States will have a smartphone by the end of 2011, predicts Nielsen. A total of 63.2 million people in the United States owned smartphones during the three months ended December 31, 2010, up 60 percent compared to the same period in 2009, according to comScore. There's no avoiding it - apps and [...]
Why Ad Bursts Work to Drive App Installs
Not using advertising when launching an app in the App Store is like launching a website and not telling anyone the URL; your app never gets discovered. With more than 369,000 apps in the App Store and more than a thousand being submitted each month, advertising gets your app noticed. In my February column, "How To Achieve A Top Chart Ranking [...]
Get Top Ranking Apps with ASO
There’s a new term Internet marketers need to become familiar with: ASO, or App Store Optimization. As apps have ushered in a new era of business on the Web, ASO will soon take its place alongside SEO as a key component of online success. Consumers are quickly realizing that apps are increasingly abundant, providing solutions to problems, and [...]
Five Steps to Increase Discovery of Your Mobile Game
With over 52,000 games available in the iOS App Store, and thousands of games also available for Android, gone are the days of smartphone gaming when simply building a game and getting App Store approval was enough to drive success. Now mobile game developers need to focus on identifying ways to increase the discovery of their mobile games to be [...]
In-App Purchases Driving Top Grossing Apps
Most of the top grossing apps in the iTunes App Store are now driving revenue with in-app purchases. Of the top 20 grossing game apps, 12 (60 percent) drive revenue with in-app purchases - nine (45 percent) of them are free apps with the only revenue source being in-app purchases; the others use a hybrid model (according to the iTunes Top Grossing [...]
How To Achieve A Top Chart Ranking In The Apple iOS App Store
The top ranking apps in the Apple iOS App Store get most of the traffic. It now takes more than 50,000 U.S. daily installs to get into the Top 25 Free Apps Overall ranking in the iOS App Store. Search engine optimization (SEO) is a valuable endeavor - and now there is App Store Optimization (ASO), which will prove to be just as valuable. Here are [...]
Top 6 Predictions Impacting Apps in 2011
1) Apple Will Leapfrog Microsoft Yet Again by Using an App Store- Just like the iPhone App Store, the Mac App store will be a huge success. Apple’s January launch of the Mac App Store will be widely recognized as another Apple success, further causing market share shift away from Windows PC’s to Mac PC’s. Microsoft’s Windows 8, [...]
W3i Launches Recharge Studios Fund and ‘Dolphin Play’ Game
"W3i, one of the most successful Internet startups ever in the state of Minnesota, has launched Recharge Studios, which is both a mobile app launch fund for game developers and an app publishing business — and also the first product of that unit, a social game for the the Apple iOS platform called “Dolphin Play.” The announcement was [...]
Mark Rein from Epic Games Is Wrong: Discounting Is Good For App Publishers & Consumers
Do you feel screwed when you purchase an app at full price, then find out later the price has dropped? Mark Rein from Epic Games thinks you should. I first heard of Mark’s Twitter rants from PocketGamer.biz. I purchased Epic Games’ Infinity Blade at full price for $5.99. It truly is setting the bar for graphics and game play for its game [...]
How App Marketing Differs From Search Engine Marketing
In the world of digital media, search engine marketing is so widely adopted that I often find myself explaining to other digital marketers how app marketing compares to search engine marketing. In this post, let's compare and contrast how to think about marketing your app with an eye toward comparing it to your current search engine marketing [...]
