‘Mobile’ Archives
Why universal iPad/iPhone apps are good for users but bad for a developers’ rankings
An app developer of iPhone® and iPad™ apps, Evan McMahon of Veiled Games.com, pointed out something to consider when doing app development for the iPhone and iPad—the app only counts on the ranking for the iPhone or the iPad, splitting the count for a universal app. In the end, all apps want to score it big in the iPhone app ranks. [...]
Insight on How to Increase Mobile App Distribution Based on Android, Blackberry and iOS Application Research with Consumers
Through increased understanding of what drives users to heavy mobile app consumption, a more effective marketing plan can be created and executed to increase Android, BlackBerry, and iOS app distribution. My company conducted mobile app distribution research with both B2B mobile app developers/marketers and B2C mobile app users in an effort to [...]
Tips for Promoting Apps Using Twitter
Twitter works. Read on to find out how I used Twitter to successfully launch my companies new app promotion business, Apperang; along with other tips from a top tech journalist on how to use Twitter for app promotion. I read Twitter Means Business by Julio Ojeda-Zapata on vacation in Mexico. Julio is a nationally recognized tech [...]
iPhone, Android, and Blackberry App Marketing Research
With the proliferation of mobile applications, the age-old marketing problem of discovery is now paramount. What can you learm from mobile app marketers across various operating systems like iPhone (iOS), Android, and Blackberry? My company conducted mobile application research with both B2B (define) mobile app developers/marketers and B2C [...]
Android vs iOS- Where should app developers spend their time?
It was Christmas in June for me this week. I received my backordered iPad 3G (yes, I waited for a few weeks, I wasn’t completely sold on the iPad initially) and my backordered Droid Incredible (I tossed my Blackberry after ten plus years with RIM) within a couple of days of each other. After I played with each device for a couple of days, I [...]
Facebook’s Free App the Only App Ranked in Top Ten on Both Apple’s App Store and Google’s Android Market
Distimo’s May report just came out covering November 2009 to April 2010. TechCrunch’s Robin Wauters summarized that on the Apple App Store, paid apps stay in the top 100 rankings much longer on average than free apps, which was a key finding by Distimo as well. In looking at the report, I found something else that was not cited by [...]
Marketer’s Guide to Mobile App Development
So, you know you need to have a mobile app for your next campaign, but you don’t know where you should start. I asked Aleksey Cherfas, our top mobile app developer, to tell me what he thinks digital marketers need to know about app development, and he distilled his guidance around how to choose a platform, how to choose what type of technology [...]
How Pay Per Download Programs Lower Costs for App Developers
Every market leading platform, including iPhone, Facebook, Windows, and even browser toolbars, has at least one vendor who will sell a consumer app developer installs on a pay per download or pay per install basis. Most of the pay per download networks utilize some method of cross promotion to drive additional installs while users are [...]
iPhone App Description Tips
Top search engine placements aren’t usually accidental. There remains a certain mystery related to how apps are ranked in Apple’s App Store search results. Determining what name, description and keywords to use for your iPhone app can make or break your chances for success in showing up high in Apple’s App Store search results. Follow these [...]
Maximize your iPhone App Marketing Efforts: Free Insider Tips
Despite the advances made in buying digital media, marketers face significant challenges in effectively identifying and targeting the inventory that is right for them and delivering ads that are relevant and timely to acquire additional users. This becomes more complicated with the addition of mobile platforms. The following is a short review [...]