‘Mobile’ Archives
2011 In Review: Interview with PocketGamer.biz
Kicking off our period of industry reflection on what happened in 2011 and what might happen in 2012 is Rob Weber, senior VP and co-founder of W3i. The US company is an iOS and Android app discovery and distribution outfit, which works with developers and publishers to launch and promote free games and apps. PocketGamer: What do you think [...]
Rants and Anti-Rants From Top Grossing App Developers
My day job brings me the good fortune of working with the majority of the top-grossing app developers. For the AppNation conference in San Francisco earlier this month, I was asked to organize and moderate a panel, "Rants From Top Grossing App Developers." The panel consisted of Giordano Bruno Contestabile (EA/PopCap Games), Cat Silvestre [...]
App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
Everyone agrees that apps are great marketing tools for engaging consumers. Now the debate is whether to develop native or web apps. Which is better? Well, it depends. What Are Native Apps, Web Apps, and Hybrid Apps? Native apps are apps that are explicitly developed and stored on a device. Native apps require installation. Web apps are [...]
Tips on Growing Your App Business Using Actionable Insights
I just returned from the GDC Online (Game Developers Conference) in Austin, TX, and found many of the sessions focused on data and how to use it to grow an app business. This is a subject dear to my heart, as it has helped my company grow our business over the years. For example, in 2004 we created our first business intelligence system and grew [...]
Tips for Acquiring Android App Users
In part one in this two-part series, we focused on how the iOS operating system impacts user acquisition for apps. In part two, we'll explore how the Android operating system impacts user acquisition for apps. Android devices are more customizable and, therefore, more complicated to use, lacking the elegant interface of iOS apps. They are also [...]
Tips for Acquiring Users Based on Your App’s Operating System: iOS vs. Android
The smartphone war is heating up, and although it is still unclear where Windows Phone, BlackBerry, and Web OS will eventually fit into the crowded mobile operating system market, it is very clear that iOS and Android are the market share leaders. Gartner reports that Google and Apple are the "obvious winners" in the smartphone category. The [...]
What You Need to Know About Behavioral Targeting for Mobile Ads
Behavioral targeting adds value to the return on advertising by identifying relevant users for advertisers and making the spend more effective. Due to the complexity of mobile devices, mobile ad targeting is not as advanced as web advertising. Finding ad inventory to reach users with specific behavioral characteristics can be a major challenge. [...]
How Mobile Is Getting More Social
Mobile is getting more social. Let's take a look how that's playing out on Facebook, Twitter, and game app platforms. Facebook Facebook, which took over the web with single sign-on, is now trying to conquer mobile. Facebook announced its single sign-on for mobile on Nov. 3, 2010. Single sign-on (SSO) allows users to sign on to third-party [...]
Who Is Winning In Mobile Social Gaming? So far, The Score is Zynga 1, DeNA/ngmoco 0
We just finished the first round of the match for who will emerge as the leader in global mobile social gaming which is being played in the Smartphone market and so far, Zynga is winning. Everyone will be talking about Zynga’s IPO by the end of 2011, but they should be talking about who is winning in mobile as mobile social gaming will be [...]
How Being Innovative Really Pays Off in Mobile Advertising
Are you interested in promoting mobile content, such as mobile branded apps? Or maybe, you're a performance marketer who is tired of the high price points and low return of search engine marketing. Mobile advertising, with its low entry prices and unique capabilities, can be a great alternative. A shift in mobile advertising is beginning to [...]
