‘Desktop’ Archives
Tips for Promoting Apps Using Twitter
Twitter works. Read on to find out how I used Twitter to successfully launch my companies new app promotion business, Apperang; along with other tips from a top tech journalist on how to use Twitter for app promotion. I read Twitter Means Business by Julio Ojeda-Zapata on vacation in Mexico. Julio is a nationally recognized tech [...]
How Pay Per Download Programs Lower Costs for App Developers
Every market leading platform, including iPhone, Facebook, Windows, and even browser toolbars, has at least one vendor who will sell a consumer app developer installs on a pay per download or pay per install basis. Most of the pay per download networks utilize some method of cross promotion to drive additional installs while users are [...]
How Tweativity, a Free Twitter Backgrounds App, Plans to go Viral
Many Windows app publishers haven’t had success leveraging new social media platforms like Facebook or Twitter to increase their number of installs. The team that manages Freeze.com recently launched Tweativity; a free Twitter backgrounds desktop app which leverages Twitter’s API’s to encourage sharing. As you can see from the [...]
iWin Crossing Over from PC Games to Facebook Games: Multi-channel Game Marketing Success
Most casual PC game companies have failed to get traction within the much faster growing Facebook game and iPhone game markets. Well, one casual PC gaming company is bucking that trend, and making a big splash in the world of Facebook games. iWin’s Family Feud game for Facebook was reported to be one of the fastest growing Facebook games [...]
Maximize your iPhone App Marketing Efforts: Free Insider Tips
Despite the advances made in buying digital media, marketers face significant challenges in effectively identifying and targeting the inventory that is right for them and delivering ads that are relevant and timely to acquire additional users. This becomes more complicated with the addition of mobile platforms. The following is a short review [...]
How Amazon is using cross promotion, SEM, and more to promote their Kindle apps
Amazon, along with all other book retailers and a variety of device manufacturers, are faced with a most disruptive competitive threat to their eBook business to date, the April 3 US release of Apple’s iPad. Amazon is turning to app marketing to defend their competitive position. Defending and Growing Their Core Business, Books–There’s [...]
Killer Apps for IPTV & the Future of IPTV Apps
IPTV is at the forefront for many top consumer tech companies. At the CES show in January, Samsung announced the launch of Samsung Apps, a multi-device application store which would make apps available for a range of devices, including HDTV’s. As part of their announcement, Samsung named several content partners which were already on-board, [...]
Why Browser Add-ons & Net Neutrality Are So Important
John Lilly, CEO of Mozilla, and Mitchell Baker, Chair of Mozilla, co-wrote an opinion piece for the Wall Street Journal on October 29, 2009 called "Net Neutrality: Spur to Entrepreneurship". In the article, John and Mitchell publicly voice their support for the FCC’s recent “net neutrality” proposal. They say that since 1995, open [...]