I just returned from the GDC Online (Game Developers Conference) in Austin, TX, and found many of the sessions focused on data and how to use it to grow an app business. This is a subject dear to my heart, as it has helped my company grow our business over the years. For example, in 2004 we created our first business intelligence system and grew the business by more than 400 percent. (Making all the employees quite happy, as they won a trip to the Florida Keys.) Here are some examples of how you can use your data for actionable insights that will have a major impact on your app business.
Optimizing Images for Huge Performance Improvements
It is very important to test and optimize images. Our game investment company, Recharge Studios recently optimized an image in My Pet Zombie that increased the click-through rate (CTR) from 6.6 percent to 32 percent. Just by testing and optimizing the creative, 4.8 times more users clicked the image.
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