Comments on: iPhone, Android, and Blackberry App Marketing Research http://www.appmarketingtips.com/2010/06/iphone-android-and-blackberry-app-marketing-research/ by Robert J Weber Thu, 01 Sep 2011 09:26:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dr Hampshire http://www.appmarketingtips.com/2010/06/iphone-android-and-blackberry-app-marketing-research/comment-page-1/#comment-4753 Dr Hampshire Thu, 21 Jul 2011 09:56:21 +0000 http://www.appmarketingtips.com/?p=108#comment-4753 Hi Robert, I work for the Faculty of Translation and Interpreting at the Autonomous University of Barcelona and am doing research for an article on IPod and Iphone apps. I would be very grateful if you could explain or refer me to a ´For Dummies`expolanation of how the rankings for apps are worked out. For example, if you look at the article entitled ´ Top 10 language translation apps for iPad and iPhone` http://www.inman.com/news/2011/06/10/top-10-language-translation-apps-ipad-and-iphone the ranking system seems like a scam because the rating in the rankings are based on positions in other rankings named: Reference, Productivity, Travel etc. The language is pretty convincing in a sort of ´pop charts` kind of way i.e. " Translator up 1 to chart position number 4"!! (see example below) 4.+1 Translator ~ translate with voice Number 25 in Travel (+1 today) Translates and speaks 53 languages on iPhone, iPod Touch, and iPad. Features: ★ Quickly and easily translate words or sentences in 53 of the world's most spoken languages ★ S... But(i) the ranking is invalid unless position number 25has the same worth as position 25 in Reference (ii) how are positions established in the ´feeder`rankings such as Travel and Reference. Thanks for reading this! Steve Dr Stephen Hampshire Despatx K/1008 FTI/UAb Spain Hi Robert,

I work for the Faculty of Translation and Interpreting at the Autonomous University of Barcelona and am doing research for an article on IPod and Iphone apps. I would be very grateful if you could explain or refer me to a ´For Dummies`expolanation of how the rankings for apps are worked out. For example, if you look at the article entitled ´ Top 10 language translation apps for iPad and iPhone`
http://www.inman.com/news/2011/06/10/top-10-language-translation-apps-ipad-and-iphone
the ranking system seems like a scam because the rating in the rankings are based on positions in other rankings named: Reference, Productivity, Travel etc.

The language is pretty convincing in a sort of ´pop charts` kind of way i.e. ” Translator up 1 to chart position number 4″!! (see example below)
4.+1
Translator ~ translate with voice
Number 25 in Travel (+1 today)
Translates and speaks 53 languages on iPhone, iPod Touch, and iPad. Features: ★ Quickly and easily translate words or sentences in 53 of the world’s most spoken languages ★ S…

But(i) the ranking is invalid unless position number 25has the same worth as position 25 in Reference
(ii) how are positions established in the ´feeder`rankings such as Travel and Reference.

Thanks for reading this!
Steve

Dr Stephen Hampshire
Despatx K/1008
FTI/UAb
Spain

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