App Marketing Tips

For my second installment for an on-going monthly column I am writing for ClickZ, my article “Are Trekkies Having all the Fun in Social Apps?” covers the factors which are driving success for social app marketing campaigns. In the article, I cover why Friend2Friend’s Facebook app and Twitter app campaigns for Atari’s Star Trek Online game have been successful. I relate how the factors contributing to the success of these social app marketing campaigns can be applied to other app marketing campaigns, such as mobile app marketing and desktop app marketing.