App Marketing Tips

Recently I was interviewed by Britt Johnsen for the latest quarterly issue of ROI Magazine.
UPDATE 11/13/09- The article is no longer available online

I thought Britt did an excellent job summarizing the best practices of Central Minnesota sales leaders in her cover story “The Secrets of a Successful Sales Team”.

The following are the “Top 10 Ways to Build a Sales Team” as summarized by Britt-
1) Hire the right sales people
2) Hire the right sales manager
3) Maintain relationships
4) Check your motivations
5) Standardize approach
6) Develop metrics
7) Make a plan and a strategy to follow it
Keep an organized system
9) What makes a great sales team makes any great business
10) Continue learning

For both 5 and 8, Britt cites specific examples I shared with her about W3i’s very talented sales team.