This post is in response to Ad Age’s How Brands Can Build a Successful App Strategy-
12 Lessons From Benjamin Moore, Bank of America, Kraft and Others article.
Is it about creating a niche application (see mickeylonchar’s comment), or is it about having an application distribution strategy?
Social media and existing assets can certainly provide a spark to your application distribution strategy, but what do you do if you don’t have many fans to begin with? For the #13th lesson learned, consider “Get other popular applications to recommend your application.”
I’ve been looking at vendors which might be worth considering to drive application recommendations. Here are a few I have come across-
AppsFire
PurpleTalk
MobClix
Pinch Media
Medialets
Mobile applications are a great tool for advertisers to increase engagement with their fans if advertisers can successfully generate wide distribution, but what about other application types? Other large media and e-commerce players are quietly getting very significant results from Windows applications and hybrid applications like Adobe AIR and Firefox add-ons. See white paper
